Compliance · Green Claims

Make robust green claims with confidence

In a world of growing scrutiny, the way you communicate your climate action matters as much as the action itself. We help organisations build claims that are accurate, evidence-based and defensible – so you can speak up with confidence and avoid both greenwashing and greenhushing.

Robust green claims backed by evidence
Claims backed by evidence

The fine line between greenwashing and greenhushing

Organisations face pressure from two directions. Say too much without the evidence and you risk greenwashing. Say too little and you fall into greenhushing – failing to communicate genuine progress and leaving stakeholders in the dark.

Greenwashing risk

Overstating or misrepresenting climate action exposes organisations to regulatory scrutiny, reputational damage and legal liability – particularly as green claims rules tighten across the UK and EU.

Greenhushing risk

Under-communicating genuine progress means missing the opportunity to build stakeholder trust, attract sustainable investment and demonstrate leadership in your sector.

The credible path

Robust green claims are grounded in measured data, verified results and transparent methodology – giving you the confidence to communicate clearly and the evidence to back it up.

Responsible Communications Opinion

Download our latest opinion paper on responsible climate communications and credible green claims.

Responsible Communications Opinion v1.0

Carbon Footprint Ltd · 2026 · PDF

Download Opinion Paper →

Backed by proven credentials

Over 20 years of experience helping organisations measure, reduce and credibly communicate their climate impact.

ISO 14001 Certified ISO 9001 Certified ISO 14064-3 Verification Body Trusted by 1,000+ organisations Independent Verification

Ready to make claims you can stand behind?

Talk to our experts about building a robust green claims framework for your organisation – grounded in evidence, verified data and transparent communication.

Book a Consultation → Net Zero Standard