Fitflop Ltd Case Study

How Fitflop Became a Carbon Neutral Organisation

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Fitflop is a footwear wholesale company founded in 2007 based in the UK.

Fitflop was founded by Marcia Kilgore with the aim of bringing her biomechanically engineered shoes to comfortseeking women around the world.


The Challenge

Fitflop began working with us in 2010 as they wanted to improve their sustainability and reduce their emissions and costs. 

They had an aim of achieving carbon neutrality as this was something they considered beneficial to their commitment to the environment.  

Carbon Footprint Ltd's Solution  

We provide Fitflop with a sustainability programme, assisting with their carbon management and legal compliance, which includes;

icon_measure_green.png  Annual Carbon Footprint Appraisals 

icon_review_green.png Energy Saving Opportunity Scheme (ESOS) Support  

icon_offset_green.png Carbon Offsetting 

icon_shout_green.png Tree Planting Event

The appraisal reports produced highlight the problem areas and include recommendations on how to reduce their emissions. 

Carbon Offsetting  

In order to achieve carbon neutrality, Fitflop offsets the remainder of their emissions by supporting a variety of our QAS certified environmental projects. These projects also support the local communities by providing social and environmental benefits.

Fitflop has supported a range of offsetting projects including:

UK Tree Planting - planting over 5,000 trees in schools in the UK

Biogas Power Projects in Vietnam 

Preventing Deforestation projects in the Amazon

Water Filter and Cookstove Projects in Cambodia

Wind Power Project in India 

Wind and Hydro Power Projects in China


Since 2009, Fitflop has reduced their carbon emissions by over 50% per employee and 39.2% per £M turnover.

As the majority of their emissions are caused by their site electricity and air travel and freight, producing over 86% of their total CO2e emissions, these are the areas in which the largest savings have been made.

Fitflop has managed to decrease their emissions per employee, whilst still growing as a business, primarily through increasing production and transport carbon efficiency by switching from air to shipping freight where possible.

Fitflop has also achieved ESOS compliance and carbon neutrality.


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Contact Us to Discuss Your Sustainability Programme.